Cougar sports fans, are you ready to Go Big?

Costa Vida wants you to show us how you GO BIG in life (and of course it wouldn't hurt for your to include why you love COSTA VIDA!). Create a 30-second video for the COSTA VIDA GO BIG CHALLENGE. Make us laugh. Make us cry. Make us say, "Wow! You should consider counseling!" But make it something you'd want others to see. Winners will be chosen on the Wednesday before the game and shown at half time on the Jumbotrons at Lavell Edwards Stadium. Each winner will receive a $100 Costa Gift Card. Winners and 3 finalists will be displayed on the Costa Vida Go Big Challenge website.

Entering is so simple, even a Ute fan could do it! To submit your video:

• Go to www.youtube.com (you must be a registered YouTube user)
• Upload a video to youtube.com
• Tag it: "costavidagobig"
• Send a personal message to "costavidagobig" to notify us
• Visit youtube.com/costavidagobig to watch the magic
• Check your YouTube inbox often

The contest rules:

• Your Commercial must be no longer than 30 seconds in length.
• Submission may not contain or refer to any company/brand logos or food or beverage brands other than Costa Vida.
• All entries must conform to the BYU Honor Code.
• All entries must be submitted by 8 a.m. on the Wednesday before BYU home game listed below:

ENTRY DEADLINES

Games*:

• Sat. 9/13 vs. UCLA (submission deadline: Wednesday, 9/10, 8 a.m.)
• Sat. 9/20 vs. Wyoming (submission deadline: Wednesday, 9/ 17, 8 a.m.)

* Check back for future submission deadlines!

Conditions of Entry:
Entrant warrants and represents that the Submission:

• is original and has been legally created.
• does not infringe the intellectual property, privacy or publicity rights or any other legal or moral rights of any third party.
• has not been entered in previous contests.
• has not been published or distributed previously in any media, except in conjunction with media related to the previous Costa Vida Go Big Challenge.

We will begin receiving submissions Wednesday, September 3, 2008. Please check back then for full details on video submissions.